Industry News

California Rice Podcast launches

California Rice Podcast launches

Our latest entry into telling the story of California Rice through social media is Ingrained, a monthly podcast.   Here’s a link to more information and the pilot episode, featuring an interview with radio hosts Armstrong & Getty. 

Ingrained is part of our continued commitment to tell the story of the value of our industry to target audiences: Legislators, regulators, decision makers and opinion leaders.  Ingrained will be hosted by CRC Communications Manager Jim Morris, and will feature in-depth interviews. 

As with our other social media programs, we are working with advisors and designers to ensure this project is widely-distributed and will have the best chance of success. 

Podcasts continue to grow in popularity. There are more than 700,000 active podcasts, an increase of 27 percent from 2018. The available episodes rose nearly 60 percent last year. 

Our first full episode is expected next week, and will chronicle the start of the rice harvest.

For more information or questions, please contact CRC Communications Manager Jim Morris at or 916-205-5395.

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Winter Rice Meetings will go Virtual This Year

Due to COVID-19, many of the winter meetings for the rice industry will be held virtually this year.

Our Industry Calendar is a good resource for these meetings. Currently, the scheduled meetings include Corteva Virtual Rice Herbicide Seminars on February 3 and 10, and the University of California Cooperative Extension February 11. Please note, the UCCE Rice event requires advance registration and a $10 fee. More information and links to these events are available at our calendar section.