Industry News

Sharing Butte Creek now available for viewing

Sharing Butte Creek now available for viewing

After nearly two years in production, we are excited to announce that today marks the debut of Sharing Butte Creek, a short film on this major environmental success story. Emmy Award winning producer, photographer and editor Kit Tyler interviewed rice growers, water officials, conservationists and others as part of this project.

“Sharing Butte Creek” is the latest in a steady flow of content for our Sacramento Valley Water Campaign, jointly funded by the California Rice Commission and Northern California Water Association, and carried out by the CRC. We plan widespread promotion of this video through social media and earned media, including a custom designed thumb drive included in every Rice Box for our Legislative Day next month. 

Here’s a link to more information and to watch the video. 

For more information or questions, please contact CRC Communications Manager Jim Morris at or (916) 205-5395.

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Winter Rice Meetings will go Virtual This Year

Due to COVID-19, many of the winter meetings for the rice industry will be held virtually this year.

Our Industry Calendar is a good resource for these meetings. Currently, the scheduled meetings include Corteva Virtual Rice Herbicide Seminars on February 3 and 10, and the University of California Cooperative Extension February 11. Please note, the UCCE Rice event requires advance registration and a $10 fee. More information and links to these events are available at our calendar section.