The California Rice Industry Association is taking an active role educating voters on the impacts that Proposition 15 would have on California’s farmers, ranchers and businesses.
For the rice industry, Proposition 15 would eliminate the 1978 ‘Prop 13’ tax limits on improvements on Ag lands including buildings, roads and other upgrades. Every dryer and mills would be subject to increased property taxes.
The impacts on every Californian would follow, as businesses and farms pass along increased costs on everything from food to rent. In the end, this is not a tax on a big business, this is a tax on everyone.
To educate the public on these impacts, the California Rice Industry Association, has joined like–minded Ag organizations including California Dairies Inc, California Citrus Mutual, California Fresh Fruit Assoc. and many others in a $ 1 million campaign opposing Proposition 15.
Here is a sample of the early efforts. Future radio spots and digital media will focus on Ag’s urban neighbors.